Showing posts with label editorial. Show all posts
Showing posts with label editorial. Show all posts

Thursday, March 5, 2009

Get to the Point....PLEASE!


Inside the Monument - London by nick.garrod
Attribution-NonCommercial-NoDerivs License
Today's post is an editorial statement that professional blogs should be written in a professional manner!

Have you ever had a teacher who took half the class time for their lesson introduction, aka anticipatory set? Well, it seems that can also happen online. Today, I read an author's post that rambled across the topic throughout half the blog, and the introduction still didn't INTRODUCE the main focus of the article.

I am wondering if I should have higher expectations for a university official with a doctorate than a high school student?

What could the author do to more effectively get to the point? I think the wandering blogger should eliminate the top part of the post, it wouldn't have been missed. Minimally, the author could let the post rest and look at it again later. Maximally, a university official could enlist an editor.

This experience taught me a good lesson today. Every story should have a beginning, a middle and an end, and the author should not make you wander in the desert before they get to the point. It takes time to read or even scan recommended articles, and TIME is a fixed parameter, even in the virtual world.